Placement and Promotion Strategies to Increase Sales of Healthier Products in Supermarkets in Low-Income, Ethnically Diverse Neighborhoods: A Randomized Controlled Trial

Foster, Karpyn, Wojtanowski, et al.
April 2, 2014

The greater presence of supermarkets in low-income, high-minority neighborhoods has the potential to positively affect diet quality among those at greatest risk of obesity. In-store marketing strategies that draw attention to healthier products may be effective, sustainable, and scalable for improving diet quality and health. Few controlled studies of in-store marketing strategies to promote sales of healthier items in low-income, high-minority neighborhoods have been conducted. The objective of this study was to evaluate the effects of in-store marketing strategies to promote the purchase of specific healthier items in 5 product categories: milk, ready-to-eat cereal, frozen meals, in-aisle beverages, and check out cooler beverages.

Keywords: Health, nutrition, diet, obesity, marketing, advertising, advertisement, buying decision, purchasing, customers

Foster, Karpyn, Wojtanowski, Davis, Weiss, Brensinger, Tierney, Guo, Brown, Spross, Leuchten, Burns, Glanz