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The Impact of Healthy Food Marketing Strategies in Supermarkets

The study evaluated the impact of varied, low-cost in-store marketing strategies in 32 supermarkets in predominantly low-income, high-minority neighborhoods; specifically, the marketing of healthier products through placement and promotion in six product categories. UD-CRESP conducted six focus groups with supermarket shoppers to determine product preferences and shopping behaviors.

Start Date: September 1, 2014
End Date: August 31, 2018
CRESP Lead Researcher: Allison Karpyn
Funder: National Institutes of Health (R01)
Partner Organization(s): University of Pennsylvania
Partner Experts:
Resources:

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