The plan for leveraging a nutrition labeling system and the incentive approaches for promoting healthy choices described in this report were developed through a review of the literature, expert consultation, and consideration of ongoing initiatives to help consumers make healthy choices in the retail setting. Expert consultation served to further develop the operational details of potential approaches and to identify challenges, barriers, and opportunities for the likely stakeholders of each approach. The technical expert rankings identified a set of possible approaches that were determined to be both feasible and have substantial potential for impact. From that list, the study team, in consultation with FNS, selected six approaches to develop further. Each of the six approaches were developed to include a full description of the theoretical framework, implementation, and suggested adjunct supports. The study team sought additional input from a mid-sized regional retailer and a small retailer to refine some of the technical features of these approaches.
Keywords: Health, food, nutrition label, label, food choice
Erika Gordon, Nicola Dawkins-Lyn, Reid Hogan-Yarbro, Allison Karpyn, Karen Shore, Stephanie Weiss, Sean Cash